Interesting Facts About Events

Here are five interesting facts that might surprise you about the events industry:

1. The Oldest Event Still in Existence

The Olympic Games are the oldest recurring event in history, dating back to 776 BC in ancient Greece. While today’s Olympics are global spectacles featuring athletes from nearly every country, the ancient version began as a simple one-day sporting event in honour of the Greek god Zeus. Modern-day event planning may be more complex, but the goal of bringing people together to celebrate human achievement remains the same.

2. The Power of Freebies

Branded merchandise at events is more powerful than you might think. Studies show that 85% of people remember the brand behind promotional products, and 76% keep these items for over a year! Whether it's a t-shirt, reusable tote bag, or a branded water bottle, giving away freebies can increase brand visibility long after the event ends. At PRINTFOLD, we specialise in creating high-quality, custom merchandise to help your brand make a lasting impression.

3. Networking: Why People Really Attend Events

While the content of an event is essential, research shows that 76% of attendees go to events primarily to network. In-person events offer unique opportunities for face-to-face interactions, making it easier to build relationships, generate leads, and establish partnerships. Even with the rise of virtual events, networking remains a key reason why people make the effort to attend in person.

4. The Importance of Sustainability

Sustainability is becoming a significant focus in the events industry, with more planners prioritising eco-friendly practices. From using digital tickets to reducing plastic waste, events are increasingly going green. According to a recent survey, 73% of event organisers believe that sustainability will be one of the biggest future trends. PRINTFOLD offers eco-friendly print marketing options to help make your event not only successful but also environmentally responsible.

5. The Economic Impact of Events

The global events industry is massive, contributing billions to the economy each year. In the UK alone, the events sector generates over £70 billion annually, supporting industries from hospitality and travel to marketing and technology. Whether it’s a corporate conference or a music festival, events create jobs, boost local economies, and drive business growth.

Conclusion

Events are an exciting and ever-evolving part of our culture and economy. From ancient traditions to modern innovations, they continue to bring people together, build communities, and create lasting memories. And if you’re looking to make your next event stand out, PRINTFOLD is here to help with high-quality print materials and merchandise that will leave a lasting impression on your guests!