Search Engine Optimisation

Before making any changes, we dive deep into your industry, analysing your competitors and identifying opportunities to position your business ahead of the competition. This includes:

• Understanding your target audience and search behaviour

• Identifying the best keywords to attract high-intent visitors

• Analysing competitor strategies to spot gaps and opportunities

We conduct a thorough technical SEO audit to ensure your website is optimised for search engines. This covers:

• Crawling your website for errors, broken links, and slow-loading pages

• Checking for on-page SEO factors like metadata, headings, and content quality

• Ensuring your site is mobile-friendly and easy to navigate

Techical SEO Audits: Our team uses the latest tools to identify any technical issues that may be preventing your site from ranking higher.

At PRINTFOLD, we believe in complete transparency and collaboration. Once we’ve conducted our research and audit, we create a detailed, tailored SEO strategy designed to improve your search rankings and drive targeted traffic to your site.

Before taking any action, we present our plan to you for review. This ensures that you fully understand our recommendations and that they align with your business goals. Our strategy will cover:

• Keyword Strategy: A list of high-impact keywords your potential customers are searching for, ensuring we target the right audience.

• Content Optimisation: Recommendations for improving existing pages, creating new content, and refining your website’s messaging to improve engagement and conversions.

• Technical SEO Fixes: A breakdown of necessary improvements, such as fixing broken links, improving site speed, enhancing mobile-friendliness, and optimising website structure.

• Link Building & Outreach: A plan for increasing your website’s authority through high-quality backlinks from reputable sources.

• Performance Roadmap: A clear timeline detailing when and how each step will be implemented, along with projected results.

We only proceed with implementation once you’ve reviewed and approved the plan. Your input is crucial—we want to ensure the strategy aligns with your vision and business objectives. If you have any concerns or adjustments, we’ll refine the plan until you’re 100% satisfied.

With your approval, we move to the next stage: Action! - bringing the strategy to life and driving meaningful results for your business.

Once you’re happy with the plan, we put it into action. Our team implements on-site and off-site SEO strategies to improve rankings and drive targeted traffic. This includes:

• Optimising website content for search engines and users

• Improving internal linking and site structure

• Creating high-quality backlinks through outreach and content marketing

  On-Page Optimisation – Improve meta titles, descriptions, headers, and content to align with SEO best practices and target keywords.

  Technical SEO Fixes – Resolve site speed issues, enhance mobile usability, fix broken links, and ensure seamless site navigation for search engines and users.

  Content Creation & Optimisation – Develop high-quality, engaging content that attracts visitors and keeps them on your site longer.

  Link Building & Digital PR – Secure authoritative backlinks through outreach, guest posting, and digital PR efforts to boost domain authority.

  Local SEO Enhancements – Optimise Google My Business, citations, and location-based keywords to increase visibility in local searches.

  SEO Monitoring & Adjustments – Track keyword rankings, traffic, and site performance, making ongoing tweaks to maximise results.

SEO isn’t a one-time job—it’s an ongoing process. We track your website’s performance, analysing key metrics and fine-tuning strategies to ensure long-term success. Our reporting includes:

• Monthly performance updates with traffic, rankings, and conversions

• Insights into what’s working and areas for improvement

• Adjustments to strategy based on data-driven decisions

Data-Driven Decisions:
We rely on research and data, not guesswork. From keyword analysis to competitor research, every decision is backed by facts.