How to Use Custom Printed Materials to Make Your Next Event Eco-Friendly
As concerns about the environment continue to grow, event planners and businesses are increasingly seeking ways to make their events more sustainable. One of the easiest ways to achieve this is by using eco-friendly, custom-printed materials. Not only does this reduce the environmental impact of your event, but it also aligns your brand with sustainable practices—something that more and more attendees value. In this post, we’ll explore how you can incorporate eco-friendly print options into your event and create a lasting, positive impression.
1. Why Sustainability Matters at Events
Sustainability isn’t just a buzzword—it’s becoming a core value for both consumers and businesses. In the UK, over 80% of people say they care about the environment, and this trend is influencing the way events are planned. Attendees are more likely to support events that show a commitment to reducing waste, and they appreciate brands that reflect their values. By making your event eco-friendly, you not only help the planet but also attract more conscious consumers.
2. Choosing Eco-Friendly Materials for Your Print Needs
There are several ways to make your print materials more sustainable:
Recycled paper: One of the simplest ways to reduce your event’s environmental impact is by using recycled paper for brochures, flyers, and event programs. Recycled paper uses fewer resources than virgin paper and still offers a high-quality look and feel.
Biodegradable packaging: For merchandise or giveaways, opt for biodegradable packaging solutions. This is particularly important for larger events where waste management can be an issue.
Soy-based inks: Traditional inks contain volatile organic compounds (VOCs) that can be harmful to the environment. Soy-based inks are a more sustainable option, and they deliver vibrant, high-quality print results.
3. Sustainable Merchandise Options
If you’re planning to provide merchandise at your event, consider eco-friendly options that attendees can use again and again. Some popular choices include:
Reusable tote bags: Branded tote bags made from organic cotton